Recently, it was learned from the Department of Commerce of Jiangsu province that “Yuxing” won the international famous brand that Jiangsu Province focused on cultivating and developing in 2017-2019, and then won the international famous brand that Jiangsu Province focused on cultivating and developing in 2020-2022. This fully affirms the unremitting efforts made by Yuxing in continuous technological innovation, actively expanding the international market and enhancing the brand influence.
From the beginning of its establishment, Yuxing has focused on the construction of its own brand, and takes the revitalization of national brands as its own responsibility, and is committed to building a high-end iron oxide pigment brand with world influence. Brand building is not a day’s work. As the largest manufacturer of iron oxide red monomer in China, Yuxing takes “adding color to the dream” as its brand mission, and actively responds to the policy call of “big cycle and double cycle”. On the one hand, it works hard to improve product quality, on the other hand, it promotes the formation of a development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other, constantly speeds up channel training and further improves the service network. After years of hard work, with stable product quality, strong sales channels and technological innovation strength that keeps pace with the times, Yuxing brand continues to inject new vitality.
Yuxing firmly establishes the core concept of “technology is competitiveness and innovation is combat effectiveness”, takes technology as the source of continuous development of the enterprise, takes innovation as the direction of technology research and development, mobilizes talents in scientific research, and tilts towards technology research and development in terms of policy, so as to ensure that the company’s products are constantly renovated, so that advanced scientific research technology and products can be effectively transformed into commodities in the shortest time, Won the honorary title of “Wuxi science and technology R & D institution”; At the same time, the company strengthened management innovation. The advanced ISO9001 quality management certification system and ISO14001 environmental management certification system have been introduced to continuously improve the management level of the company and make the internal management of the company more reasonable and scientific, so as to make the enterprise an organic whole, improve the competitiveness of the enterprise, strengthen the internal management of the enterprise, comprehensively reduce the manufacturing cost of the enterprise and improve the business ability of the enterprise.
Yuxing adheres to the “going out” strategy unswervingly, so as to better connect the domestic market and the international market, make better use of both international and domestic markets and resources, and achieve stronger and sustainable development. Vigorously carry out transnational operation, make full use of foreign resources and actively participate in international competition. At present, it has carried out trade cooperation relations with more than 40 countries and regions in the world, fully rely on local talents to develop local markets, adopt the strategy of hiring and attracting foreign companies with the localized business model, make full use of the powerful opportunities of international trade cooperation, and strengthen the strength and depth of cooperation with foreign companies. For example, Yuxing entered the “the Belt and Road” region, dispatched the company’s excellent human resources and expended material resources, and carefully trained five national agents. The sales volume reached 15000 tons and the revenue reached US $13million.
In addition to the excellent quality of the product itself, which is passed down from generation to generation through Hukou stele, the popularity of Yuxing also needs to rely on more brand publicity. The company’s investment in advertising and publicity of the “Yuxing” brand trademark is increasing year by year. In domestic areas, the company mainly focuses on network, newspapers and magazines. Internationally, the company will actively participate in international famous exhibitions, supplemented by advertising in international magazines. In the next two years, we will continue to increase publicity efforts and expand the scope of publicity to make the “Yuxing” brand popular and well-known.
In the future, Yuxing will make persistent efforts, actively play the role of demonstration and guidance, further enhance the core competitiveness of the brand, expand the path of brand construction, expand the export of brand products, become the backbone in exploring domestic and foreign markets, and become the “first brand of iron oxide in China” in the international market.
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